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Permutive

Collaborate on data and activate campaigns across the buy-side and sell-side

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Permutive is a privacy-focused data collaboration platform for advertising, founded in 2014 and headquartered in London. It addresses the challenge of matching and modeling first-party data against publisher signals without moving data between parties, using patented edge technology that processes data directly on the device rather than relying on third-party cookies.

The platform combines a Data Management Platform, Data Clean Room, and Curated Audiences into a single product, alongside Halo, an agentic suite for direct buying. It supports unified audience targeting across cohort, identity, and contextual signals, activation across multiple partners including premium publishers, and AI-powered workflows for campaign optimization. Collaboration runs within the customer's own cloud environment without data transfers.

Permutive serves publishers, media companies, brands, in-house media teams, retail and commerce media networks, and agencies including holdcos and independents. Access is arranged through a demo request; the pages do not specify free plans, trials, editions, or pricing models.

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