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Primis

The video discovery platform.

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Primis is a video discovery and monetization platform for publishers. It helps publishers surface relevant video content to their audiences while creating programmatic video monetization opportunities across their sites. The platform is designed to support video engagement and revenue generation through content placement and personalized video experiences.

The platform includes a customizable Video Player, a Video Content library, an in-house studio, a Discovery Engine that scores videos in real time using historical engagement data and contextual relevance, and a Monetization module that uses auction logic and a marketplace to generate programmatic placements. Content categories include Finance & News, Sports, Lifestyle & Entertainment, and Gaming. The platform is part of IPG and Universal McCann.

Primis is built for publishers seeking to expand video revenue and improve content discovery. The pages do not specify pricing, plans, trials, or packaging details.

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