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Lotame

Solutions for marketing's toughest data challenges

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Lotame provides audience data, identity resolution and data collaboration tools for advertising. The Spherical platform lets marketers onboard first-party data, enrich audiences with partner data, resolve identity, build and model audiences, and activate them across channels including CTV. The Lotame Data Exchange supplies third-party data for enrichment, insights and targeting. Spherical is also offered in two narrower editions: Spherical Data Buyer for agencies and Spherical Data Seller for media companies.

12 alternatives to Lotame

Ranked by how well each tool replaces Lotame: shared features, audience, price and popularity.

  1. mParticle

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    Covers 11 of 15 key features.

    67 out of 100 matchContact sales

  2. LiveRamp IdentityLink

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  3. Tealium

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  4. Trackingplan

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    Covers 9 of 15 key features.

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  5. Permutive

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    Covers 2 of 15 key features.

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  6. Cadent

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    Covers 13 of 15 key features.

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  7. KARTE

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    Covers 7 of 15 key features.

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  8. Omeda

    Audience management platform for media companies and publishers

    Covers 2 of 15 key features.

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  10. HERE Technologies

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  11. Lexer

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  12. DoubleVerify

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