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Tealium

Customer Data Infrastructure Trusted Data for AI — one platform for collecting, unifying,,

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Tealium is a customer data orchestration platform that collects events from web, mobile, server-side, API, IoT and enterprise sources through one governed layer, resolves identity into a persistent profile, enriches events with context, enforces consent at capture and through every activation, and routes data to models, channels, warehouses or agents in real time, on a trigger, or on a schedule. It is designed to keep customer data consistent and compliant across marketing, analytics, AI and privacy workflows.

The platform includes Data Collection, Data Cloud Activation, a Customer Data Platform, Enrichment & Orchestration, and AI modules. It supports activation from cloud data warehouses such as Snowflake, Databricks, BigQuery and Redshift via reverse ETL and zero-copy, integrations with AWS Bedrock, Vertex AI, OpenAI and SageMaker, MCP-compatible agent access, and an integrations marketplace with over 1,300 connections. Consent orchestration, PII and PHI detection, encryption, and audit trails run across capture and activation.

Tealium is aimed at marketing, data and analytics, AI and engineering, and privacy and compliance teams within enterprises. Role-based solutions are available for Marketing, Data & Analytics, and AI Teams. Packaging details such as free plans, trials, editions or seat-based and usage-based pricing are not stated on these pages; access is offered through a demo request.

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