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LiveRamp IdentityLink

The trusted network for AI-powered marketing and identity resolution.

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LiveRamp provides a SaaS-based data collaboration network that connects first, second, and third-party signals to fuel AI-powered marketing. Its platform includes identity resolution (Live/Identity), segmentation and activation (Live/Connectivity), a data marketplace (Live/Access), and clean rooms (Live/Insights). It serves over 500 global partners and integrates with major platforms like Disney, Hulu, Netflix, TikTok, and Google Cloud.

12 alternatives to LiveRamp IdentityLink

Ranked by how well each tool replaces LiveRamp IdentityLink: shared features, audience, price and popularity.

  1. LiveIntent

    People-based email marketing platform for advertisers and publishers

    Covers 4 of 15 key features.

    59 out of 100 match—

  2. MetaRouter

    Power Customer Identity, Retail Media, and AI Activation with MetaRouter’s Composable Data

    Covers 6 of 15 key features.

    59 out of 100 matchContact sales

  3. Tealium

    Customer Data Infrastructure Trusted Data for AI — one platform for collecting, unifying,,

    Covers 3 of 15 key features.

    59 out of 100 match—

  4. mParticle

    Performance made easy

    Covers 3 of 15 key features.

    59 out of 100 matchContact sales

  5. RudderStack

    The Agentic Customer Data Platform

    Covers 1 of 15 key features, has a free plan and is open source.

    Free planOpen source
    58 out of 100 match$265/mo

  6. Customers.ai

    The AI Retention Platform for Ecommerce Brands

    Covers 2 of 15 key features and has a free plan.

    Free plan
    57 out of 100 matchContact sales

  7. Permutive

    Collaborate on data and activate campaigns across the buy-side and sell-side

    Covers 2 of 15 key features.

    57 out of 100 matchContact sales

  8. Lexer

    Ask your customer data anything

    Covers 6 of 15 key features.

    57 out of 100 matchUsage-based

  9. Acxiom

    We put data to work

    Covers 2 of 15 key features.

    57 out of 100 match—

  10. CustomerLabs

    First-Party Data Ops Platform

    Covers 3 of 15 key features.

    56 out of 100 match$129/mo

  11. KARTE

    A customer experience (CX) platform combining a proprietary real-time data analytics base,

    Covers 4 of 15 key features.

    55 out of 100 match—

  12. AppsFlyer

    The Modern Marketing Cloud

    Covers 1 of 15 key features and has a free plan.

    Free plan
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