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Plaid (プレイド)

Maximize the value of people through data.

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Plaid is a Japanese company that provides a customer experience (CX) platform alongside professional services, with a stated mission of maximizing human value through data and technology. The company aims to help organizations improve customer experiences across services by combining data with human creativity.

Its main offering is the CX platform KARTE, which delivers personalized experiences based on individual understanding and uses data across touchpoints to support marketing and business growth. The platform includes KARTE Offers, a service for building and monetizing commerce media using first-party customer data, and supports Google's integrated ingestion API, Google Data Manager API. Alongside the platform, Plaid provides professional services covering strategy design, organizational development, and DX support.

Plaid serves companies seeking to improve customer experience through data-driven marketing and digital transformation, offering both a software platform and hands-on consulting services. The pages do not specify pricing models, plans, or trial availability.

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