Omeda
Audience management platform for media companies and publishers
Omeda is an audience management platform for media companies, publishers, and content creators. It addresses the challenge of scattered audience data by unifying identity resolution, first-party data capture, segmentation, activation, and monetization into a single system, connecting anonymous visitors with known profiles to create a unified, actionable view of each audience member.
The core Audience Management Platform includes behavioral website tracking, forms and first-party data capture, an audience builder with segmentation, data ingestion and integrations, and permissions, privacy, and compliance controls. Platform extensions add Newsletters & Marketing Automation (email service provider, email builder, audience journeys, lead scoring, hosted content) and Subscriptions & Product Management (pricing, promotions, payments, content metering, entitlements, and subscription lifecycle management). Featured capabilities include Email Marketing Automation, Personalization, AI-Powered Audience Builder, AI-Powered Content Tagging, and Omeda MCP, which connects audience data to AI tools such as Claude, Copilot, and ChatGPT. Optional Platform Accelerators include AI Research, Insights & Activation Assistant, Snowflake secure data sharing, CredSpark, SMS and MMS messaging, and Customer Service Management.
Omeda is built for organizations where content and experiences are the core product, including media, publishing, events, and subscription businesses. Teams start with the core Audience Management Platform and add extensions and accelerators as needed; all accelerators are optional and can be added at any time. Pricing and packaging details are available through a demo request.
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