Upwave

The brand outcomes measurement platform.

Upwave is a brand outcomes measurement platform that helps advertisers measure and optimize the brand outcomes driven by advertising. It addresses the challenge of evaluating top-of-funnel campaigns across channels by bringing measurement, reach validation, and optimization into a single platform.

The platform offers three modules: Brand Lift, Brand Reach, and Brand Optimization. It supports cross-channel measurement across CTV, Digital, Social, Linear, Addressable, Retail Media, and Streaming Audio, presented in a unified real-time dashboard. Granular cut-level controls allow evaluation of media and creative performance. Bayes, the platform's AI Agent, provides interactive in-platform analysis and downloadable AI-generated reports. Brand Optimization surfaces recommendations for over- and underperforming tactics, while reach verification uses attitudinal data and machine learning to assess whether campaigns reach brand-specific audiences.

Upwave is intended for brands, agencies, and media partners. Access is arranged through a demo request; the pages do not specify pricing, plans, or packaging details.

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