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iSpot

The New Standard for TV Ad Measurement

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iSpot is a TV and streaming advertising measurement platform that tracks brand and business impact across the full ad lifecycle, from creative testing through airing to conversion. It addresses the challenge of fragmented viewing and data across linear and streaming TV by unifying creative, audience, and outcome performance in one system, with always-on insights and competitive benchmarking.

The platform covers creative effectiveness, audience measurement, and business-outcome attribution, including second-by-second attention, frequency and waste reduction, and ROAS analysis. It draws on a proprietary ad catalog, direct integrations with streaming platforms and DSPs, and access to smart TVs and set-top boxes. iSpot SAGE is an AI workforce of agents supporting these capabilities. Measurement methodologies are MRC-accredited and JIC-certified.

iSpot is built for advertisers, agencies, publishers, and media companies working across linear and streaming TV. Packaging is handled through direct contact with the team rather than published plans or tiers, with offerings tailored to individual needs.

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Ranked by how well each tool replaces iSpot: shared features, audience, price and popularity.

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  11. Upwave

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