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Attribution

Agentic Marketing Analytics that match your bank account.

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Attribution is a marketing analytics platform that tracks visits, ad spend, and revenue at the user and account level to reconcile marketing data with actual bank account results. It addresses the double-counting problem common in platform-reported conversion APIs by binding real ad costs to individual user journeys, supporting multi-touch attribution, media mix modeling, and incrementality testing in one product.

The platform includes five configurable attribution models (first touch, last touch, linear, time decay, and position-based) with four traffic modes, full auditability of every metric down to underlying visits and cost allocations, and raw visit-level and user-level data export to Snowflake, BigQuery, Redshift, and cloud storage via built-in ETL. It integrates with ad platforms, CRM systems, CDPs, ecommerce, payments, and data warehouses, and includes a native MCP server for Claude and other MCP-compatible AI tools for querying data and tuning models.

Attribution is packaged in a Pro plan with a 14-day trial, a dedicated Shopify plan, and a Custom edition for enterprises needing account-based attribution, warehouse tooling, offline channel tracking, and custom data sources. Plans are priced by monthly tracked website visitors, with annual billing available.

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