Kochava
Omnichannel measurement for advertisers and publishers
Kochava is a marketing measurement and optimization platform founded in 2011 and headquartered in Sandpoint, Idaho. It addresses the challenge of understanding which advertising efforts drive conversions and how spend performs across partners, bringing attribution, analytics, deep linking, fraud prevention, and marketing mix modeling together for mobile, web, CTV, and other channels.
The platform offers configurable omnichannel campaign attribution, deep linking, media cost aggregation and ROI, data management and ETL, and real-time ad fraud detection. Named products include Atlas Performance (Supply Performance System), AIM (Always-On Incremental Measurement) for marketing mix modeling, Search Ads Maven for Apple Search Ads, and StationOne, an AI hub with multi-LLM, agent builder, agentic workflows, MCP connectors, and playbooks. Kochava Foundry provides strategic services including incrementality and lift studies.
Kochava serves advertisers, publishers and platforms, agencies, and partners, with solutions organized by vertical such as gaming, fintech, and retail. Packaging includes a free plan (Free App Analytics), a demo request option, and pricing available on request; specific plan structures and seat or usage terms are not detailed.
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