Amplitude
Digital analytics platform
Amplitude is a product analytics platform that helps teams understand user behavior, run experiments, and act on findings within a single system. It connects analytics, feedback, experimentation, and code so teams can measure the impact of each release and decide what to improve next.
The platform includes Product Analytics, Web Analytics, Web Experimentation, Session Replay, and Guides and Surveys, which provides in-app tours, checklists, announcements, tooltips, banners, modals, and microsurveys including NPS. Guides and Surveys can target users based on behavioral cohorts and use guardrails to control when messages appear. Amplitude also offers AI agents and MCP support, custom agents, and Wave, which analyzes product data and opens pull requests for review. Integrations cover sources, destinations, SDKs, and categories such as CDP, data warehouses, marketing automation, and feature flagging.
Amplitude is aimed at product, growth, and engineering teams. A free plan is available for individuals, with unlimited seats and a monthly event allowance; paid plans are organized by tiers, and Guides and Surveys is an add-on on the Plus plan or available with other products on Growth and Enterprise, priced by the number of guides and surveys created rather than tracked users or event volume.
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