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Cadent

Actually Intelligent Advertising solutions.

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Cadent is an advertising platform that connects planning, activation, and measurement across digital, linear TV, CTV, and YouTube in one place. It addresses fragmentation caused by siloed tools, multiple logins, and mismatched reporting, which can cause signal loss and obscure where media budgets are spent. The platform combines Audience Manager, DSP, and SSP into a single system anchored by its patented Viewer Graph, aiming to preserve audience signals end-to-end and provide visibility into media allocation.

Core capabilities include predictive models that score ad opportunities against KPIs before bidding, along with AI agents for campaign monitoring and optimization and for natural-language audience discovery across a data marketplace. The platform supports media mix planning across channels, audience refinement without relying on identifiers, and campaign troubleshooting. It is built for brands and advertisers managing multi-channel video strategies, with packaging details such as plans, trials, or editions not specified on the pages reviewed.

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