LiveIntent
People-based email marketing platform for advertisers and publishers
LiveIntent is a people-based marketing platform built around email, offering advertising technology for identity resolution, audience targeting, and measurement. It addresses the challenge of reaching and measuring audiences as third-party cookies decline, while also helping publishers monetize email and web inventory under reader privacy and consent preferences. The company has announced an agreement to be acquired by Zeta Global.
The platform is organized into three solution areas: Marketer Solutions for people-based targeting and measurement, Publisher Solutions for email and web inventory revenue, and Identity Data Solutions for unifying disparate IDs around a common identifier. HIRO (Helping Identity Reveal Opportunity) is a product that uses first-party data to make non-addressable audiences addressable. Native Solutions for Publishers supports native email inventory. The platform is used by brands, marketers, and publishing brands.
12 alternatives to LiveIntent
Ranked by how well each tool replaces LiveIntent: shared features, audience, price and popularity.
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