AppsFlyer

The Modern Marketing Cloud

AppsFlyer is a marketing measurement and analytics platform covering mobile, web, CTV, PC and console. It combines attribution, deep linking, data collaboration and AI tooling, with fraud protection, incrementality testing, audience segmentation and ROI reporting.

The Measurement Suite includes Mobile, Web, CTV, and PC & Console Attribution, Cross-Platform Measurement, ROI Measurement, Fraud Protection, Audience Segmentation, Creative Optimization, Marketing Analytics and Incrementality. The Deep Linking Suite is built on OneLink technology and covers email-to-app, web-to-app, social-to-app, QR-to-app, referral-to-app, text-to-app, deferred deep linking and link management. The platform also offers a Data Collaboration Suite and an Agentic AI Suite, with SSO, SCIM provisioning and Zero Trust controls for enterprise use.

AppsFlyer is aimed at marketers managing campaigns across channels and devices, from startups to larger brands. Packaging includes a free Zero plan for owned media activities, a pay-as-you-go Growth plan for basic measurement of paid campaigns, and a custom-priced Enterprise plan; both Zero and Growth include a welcome package with free conversions for the first year and 30 days of access to select premium add-ons, after which Growth conversions are charged per conversion.

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