Escala
All-in-one CRM platform for sales and marketing
Escala is an all-in-one CRM platform that centralizes sales processes, conversations, and marketing automation in a single system. It brings together contact and opportunity management, an omnibox inbox for WhatsApp, Instagram, and Messenger, workflow automations, email marketing, landing pages, forms, reporting dashboards, and AI content and agent tools. The platform also offers booking pages, lead scoring, Facebook Ads integration, and a range of other integrations.
Key features include contact and opportunity management with multiple sales funnels, advanced segmentation and filters, and seller and admin dashboards. The inbox consolidates WhatsApp, Instagram, and Messenger channels, while workflow automations support multiple triggers and branching flows. Marketing tools cover email campaigns, landing pages, forms, and Facebook Lead Ads integration, alongside custom reports and dashboards. AI capabilities include a content generator for landing pages and email marketing, a text optimizer for one-to-one emails, conversational AI agents, and a prompt center. Integrations include Zapier, Calendly, Typeform, Google Sheets, Shopify, WooCommerce, and others.
Escala is packaged in three editions: Starter, Pro, and Enterprise. Starter is billed annually only, while Pro supports monthly or annual billing. Enterprise is a custom plan for larger contact volumes. Each edition includes a success manager with varying levels of ongoing support, and onboarding assistance such as platform setup, domain connection, and data migration is included with limits that differ by plan.
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