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Zuko

Instant clarity on why people quit your forms.

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Zuko Analytics is a specialist form analytics and session replay platform operated by Formisimo Ltd. It was originally launched as Formisimo in 2014, and the Zuko brand was introduced in 2019 as a successor. The platform tracks form and checkout behavior to reveal why users abandon forms, providing field-level data, session replay, and AI-powered summaries. It is designed to be easier to set up than Google Analytics for form tracking and integrates with platforms like Shopify, Jotform, HubSpot, Magento, Pardot, WordPress, and BigCommerce.

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