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Microsoft Clarity

Free Heatmaps & Session Recordings

Visit Microsoft Clarity

Microsoft Clarity is a behavior analytics tool for websites and apps that records real user sessions and visualizes engagement through heatmaps showing clicks, scroll depth and drop-off. It is designed to help teams see where users get stuck and identify friction points in journeys, with Highlights marking key moments in recordings.

Core modules include session recordings, heatmaps, AI summaries, AI chat for querying data, AI visibility tracking for brand citations and AI bot activity, and Brand agents, an on-site AI shopping assistant. Integrations are available, along with an MCP server and browser extension. Mobile behavior can be captured via a lightweight SDK supporting Android, iOS, Flutter and React Native.

Clarity is positioned for teams analyzing user behavior across sites and apps. It is offered free with no traffic limits, and the pages note GDPR and CCPA readiness.

12 alternatives to Microsoft Clarity

Ranked by how well each tool replaces Microsoft Clarity: shared features, audience, price and popularity.

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    Covers 5 of 10 key features.

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  6. Smartlook

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  8. LiveSession

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  10. Trackingplan

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  11. Human Behavior

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  12. Heatmap

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