Fullstory
Intelligent digital experiences. Powered by human context.
Fullstory is a digital experience platform that automatically captures user interactions across web and mobile apps, helping teams identify friction, understand behavior, and improve customer and employee experiences. Its Fullcapture technology records interactions without manual tagging, while StoryAI applies AI agents to surface insights from behavioral data.
The platform is organized into three products: Fullstory Analytics for customer journey analysis, Fullstory Workforce for internal tool and workflow optimization, and Fullstory Anywhere for integrating behavioral data into data warehouses and activating real-time personalization. Additional capabilities include Guides and Surveys for in-product guidance and feedback collection, session replay, heatmaps, funnels, and segmentation. Integrations are available through an open API, webhooks, and connections to analytics tools such as Adobe Analytics and Google Tag Manager.
Fullstory targets product, UX, growth, support, CX, IT, and data teams. It offers a free plan (FullstoryFree) for individuals and small teams with session limits and data retention, alongside Business, Advanced, and Enterprise editions with optional add-ons such as Mobile, StoryAI, and Guides and Surveys. Paid plans are available by request, and professional services cover onboarding, consulting, and data configuration.
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