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Tracardi

An open-source customer data platform for unifying and orchestrating data.

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Tracardi is an open-source, API-first customer data platform that ingests events from websites, queues, databases, webhooks, CRMs, e-commerce shops, CSV files and API integrations, then merges them into unified customer profiles. It processes events in real time and orchestrates data to other systems, addressing data silos and fragmented customer records.

Core capabilities include profile unification with automatic de-duplication, journey automation, no-code integration of internal systems, loyalty program configuration, and social engagement bridges. Data collection from websites uses a JavaScript snippet; queue-based collection supports Kafka and RabbitMQ. The platform is headless and modular, with programmable data streams, event validation, custom profile merging, and parallel processing available in higher editions.

Tracardi is offered as a free open-source version and paid commercial editions: an Enterprise version for larger data volumes and a Multi-Tenant version for SaaS providers. All packages include an on-premise installation license with unlimited profile storage and event collection.

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