Tenjin
Mobile marketing analytics and infrastructure
Tenjin is a mobile measurement partner (MMP) and app analytics platform for mobile app publishers. It brings ad attribution, cost aggregation, and revenue reporting into one place, helping teams identify which users and advertising channels drive the strongest return on investment. The platform supports both paid user acquisition and ad-based monetization, with tools for predicting lifetime value and preventing mobile ad fraud.
Core capabilities include Mobile Attribution, Cost Aggregation, ROI Measurement, Ad Monetization Suite, LTV Prediction (pLTV), Fraud Prevention, Automation, and Data Pipelines. It integrates with ad networks and partners, supports SKAdNetwork, and offers an MCP Server that lets AI assistants query performance data and perform actions such as creating campaigns, managing apps, configuring callbacks, and controlling fraud filters through natural language. The platform also provides a Marketing Data Warehouse and automated data pipelines for teams that need raw data access and ETL/BI integration.
Tenjin is aimed at mobile developers, publishers, and marketing teams of varying sizes. It offers a free plan with a monthly allowance of attributed conversions and access to all products, paid plans with usage-based conversion pricing and unlimited users, and custom enterprise plans with dedicated support and consulting. All plans include access to the full product suite, and the platform supports iOS and Android.
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