SegMetrics
Marketing attribution and full-funnel lead value for marketers
SegMetrics is a marketing attribution and analytics platform that connects clicks, emails, calls, and purchases to individual people, giving marketers a person-level view of what each funnel step is worth. It reconciles data from ad platforms, CRMs, email tools, and payment processors into a single customer timeline, tracking lifetime value and sending purchase conversions back to ad platforms.
Core capabilities include Customer Journey & Lead Value, Conversion Feeder, AI & MCP, Telephoto Analytics, and Data Explorer. It offers pre-built dashboards across acquisition, advertising, engagement, orders, subscriptions, and deals, plus segmentation by tags, sources, offers, and actions. The platform supports 130+ integrations, imports historical data, and provides role-based access control, audit logs, and API key management. AI Insights is opt-in and uses OpenAI as a subprocessor.
SegMetrics is designed for marketers, agencies, creators, coaches, and business owners who need to connect marketing spend to revenue. It offers a 14-day free trial, with pricing plans available on request. The platform is GDPR compliant, processes data in the United States, and is not currently configured for PHI or HIPAA use.
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