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SugarCRM

The sales CRM for B2B growth

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SugarCRM is a sales CRM platform for B2B companies that brings customer, product, and sales data together with domain-specific AI to identify opportunities, flag at-risk deals, and recommend next steps. It addresses the challenge of managing guided sales processes, forecasting, and pipeline visibility in one place.

Key capabilities include sales automation, revenue intelligence, forecasting, and no-code/low-code workflow configuration. AI features include the Sugar Cube AI Assistant, AI Summaries, AI Analytics, Smart Prompts, and Smart Guides. The platform integrates with modern and legacy systems, including ERP integrations, and supports mail and calendar integration, geo mapping, mobile access, and ingestion of Zoom and Teams meeting transcripts. Sugar Predict uses ERP purchase data to surface retention, cross-sell, and reorder intelligence.

SugarCRM is aimed at B2B sales teams. It is packaged in seat-based editions billed annually: Standard, Advanced, and Premier, with an optional Sugar Connect+ add-on. Precision+ editions combine Sugar Sell with Sugar Predict and are priced on request.

12 alternatives to SugarCRM

Ranked by how well each tool replaces SugarCRM: shared features, audience, price and popularity.

  1. SugarAI

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    Covers 7 of 15 key features.

    72 out of 100 match$68/mo

  2. HubSpot CRM

    Free CRM with marketing, sales and service hubs

    Covers 5 of 15 key features, has a free plan and starts cheaper.

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  3. Pipedrive

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    Covers 5 of 15 key features and starts cheaper.

    67 out of 100 match$14/mo

  4. Salesforce Sales Cloud

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    Covers 5 of 15 key features.

    67 out of 100 match$75/mo

  5. Freshsales

    AI-powered CRM from Freshworks

    Covers 5 of 15 key features and starts cheaper.

    65 out of 100 match$9/mo

  6. Zoho CRM

    Affordable, customizable CRM

    Covers 5 of 15 key features, has a free plan and starts cheaper.

    Free plan
    65 out of 100 match$14/mo

  7. Salesflare

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    Covers 5 of 15 key features.

    64 out of 100 match$39/mo

  8. Vtiger

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    Covers 5 of 15 key features, has a free plan and starts cheaper.

    Free plan
    64 out of 100 match$12/mo

  9. SuperOffice CRM

    One CRM. Every team. Every customer.

    Covers 5 of 15 key features.

    64 out of 100 match—

  10. Salesmate

    Unified customer platform for scaling teams in the agentic era

    Covers 1 of 15 key features.

    64 out of 100 match$23/mo

  11. BenchmarkONE

    Sales and marketing software combining CRM, email marketing, and marketing automation for

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  12. EngageBay

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    Covers 0 of 15 key features, has a free plan and starts cheaper.

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