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RevSense

Programmatic revenue optimization platform for publishers

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RevSense is a programmatic advertising platform for publishers that uses machine learning, automation, and unified data to optimize ad stack parameters in real time. It addresses the operational complexity of managing ad tags, demand partners, and performance data across a publisher's ad stack.

The platform includes a yield optimization system that adjusts parameters such as price floors, frequency caps, geolocations, devices, and visibility for individual users. It automates ad tag creation, management, and floor adjustments, and supports header bidding integrations. RevSense aggregates ad server and demand partner data into a single reporting interface, standardizing metrics to account for discrepancies and fill rates. It is compatible with demand sources and can convert waterfall setups or optimize existing header bidding integrations.

RevSense is designed for publishers and ad operations teams. Pricing is offered through Starter, Studio, and Company editions, each listed at the same monthly rate.

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