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Verve (Brand+ Marketplace, formerly Smaato)

Multi-channel monetization for publishers

Visit Verve (Brand+ Marketplace, formerly Smaato)

Verve Brand+ Marketplace, formerly Smaato, is an ad marketplace that connects publisher inventory with brand and agency demand across mobile apps, connected TV, and web. It provides direct access to demand from more than 100 DSPs, supports deal curation, and enriches ad requests with behavioral and contextual signals to improve targeting.

The platform supports interstitial, video, and native ad formats and is IAB OpenRTB-compliant. It includes regulatory compliance features and supply chain transparency tools such as Sellers.json and App-ads.txt. Integration is available through SDK connections or OpenRTB, with compatibility across major mediation and bidding platforms including Google, Amazon, AppLovin MAX, and Prebid. On-device AI cohorts (ATOM) enable audience value prediction without relying on mobile IDs.

Verve Brand+ Marketplace serves publishers, brands, and agencies. The platform is available through SDK integration or OpenRTB connections, with no specific pricing or packaging details provided on these pages.

12 alternatives to Verve (Brand+ Marketplace, formerly Smaato)

Ranked by how well each tool replaces Verve (Brand+ Marketplace, formerly Smaato): shared features, audience, price and popularity.

  1. DoubleVerify

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