RTB House
Drive performance with a next-generation programmatic DSP
RTB House is a performance advertising platform that runs campaigns on web and app using deep learning and first-party data. It is designed to complement an existing marketing stack rather than replace it, using first-party signals from a brand's customers to identify patterns, find new customers, and generate creative, without pooling or selling that data.
Campaign types include next-gen retargeting, acquisition, quality traffic, and demand generation. Shoppable creative delivers personalized product recommendations across the purchase journey; acquisition uses multi-touch efforts and dynamic product ads; quality traffic optimizes for tag-validated visits and on-site engagement with LLM-powered audiences; demand generation uses video and display ads with product overlays. The platform is positioned as a demand-side platform (DSP) with a self-service option, and is available across markets including New York, London, and Shanghai. Packaging details such as plans, trials, or seat-based pricing are not specified on these pages.
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