Realty AI

Realty AI is an AI chatbot platform for real estate, centered on Madison, a virtual assistant that engages website visitors around the clock, answers questions in context, qualifies buyer, seller, and renter intent, and captures contact details so opportunities are not lost to slow follow-up or abandoned forms. It is aimed at real estate brokerages, teams, and agents, with additional solutions for recruitment, leasing, and mortgages.

Madison installs through a single script tag on existing websites, including WordPress, Sierra Interactive, MoxiWorks, Wix, and custom builds. It books meetings into a calendar, sends instant text and email alerts, and syncs qualified leads with full conversation context to CRMs such as Follow Up Boss, Bold Trail, Sierra Interactive, and Lofty, with Zapier and custom webhooks for other systems. It also sends conversation and booking events to GA4, reads UTM parameters for attribution, supports multi-language conversations, and can be customized with a brand name, avatar, colors, and tone.

Pricing is organized into Team and Brokerage editions, both quoted as custom pricing based on a demo. Team covers 2–10 agents with a monthly visitor allowance, while Brokerage covers 10 to 1,000+ agents and adds custom CRM integration, custom branding, advanced qualification, team lead routing, multi-language support, and priority onboarding.