Qualtrics
Turn insights into trusted outcomes.
Qualtrics is an experience management platform that brings customer, employee, and market research data together with AI to help organizations understand, predict, and act on experience signals. It addresses the challenge of fragmented feedback by combining surveys, dashboards, analytics, and automated recommendations across customer experience, employee experience, and market research programs.
Key capabilities include the XM Platform with dynamic segmentation, sentiment analysis, simplified statistics, automated recommendations, and end-to-end automation. Experience Agents are autonomous agents that detect friction and act within surveys, tickets, and digital moments to resolve issues, apply make-goods within guardrails, and trigger follow-up actions. Integrations include ServiceNow, which connects Qualtrics XM with customer service management workflows, enabling automated ticket creation, closed-loop follow-up, and real-time customer profile updates. The platform also offers Qualtrics iQ for automated analysis, XM Directory for unified customer profiles, and survey quality monitoring powered by AI and machine learning.
Qualtrics serves customer experience, employee experience, and market research teams, including digital owners, contact center leaders, location-based industries, talent acquisition leaders, and research and insights teams. Pricing is based on planned usage, with customer experience and market research products metered by interactions and employee experience products based on employee count. AI and technology are included for unlimited users within each product. Plans and availability may vary by industry security requirements.
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