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Yotpo

Ecommerce marketing platform covering reviews and UGC, loyalty and referrals, and AI-optim

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Yotpo is an ecommerce marketing platform that helps brands build trust and drive repeat purchases through customer reviews, loyalty programs, and AI-powered product visibility. It addresses the challenge of earning shopper confidence in a crowded online market by turning customer feedback into social proof and rewarding ongoing engagement.

The platform consists of three main products: Reviews & UGC, Loyalty & Referrals, and Discover (AI visibility). Reviews & UGC offers AI-driven collection and display of reviews, multilingual capabilities, and syndication to channels like Google, Meta, and TikTok Shop. Loyalty & Referrals enables custom reward programs and referral campaigns. Discover tracks and optimizes how products appear in AI engines such as ChatGPT and Gemini. The platform integrates with over 180 tools including Shopify, Salesforce, and Adobe Commerce.

Yotpo serves ecommerce brands of all sizes, from fast-growing direct-to-consumer companies to large enterprise retailers. It offers a bundle combining Reviews and Loyalty. Pricing is not specified on the pages, but the company provides a demo and has enterprise options with dedicated support and contractual SLAs.

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