LeadsRx
Multi-touch attribution and customer journey analytics for marketers and agencies
LeadsRx is a marketing attribution platform for enterprise marketers and agencies. It captures anonymous first-party data through a Universal Pixel placed directly on a website or via a tag manager, then applies multi-touch attribution and customer journey analytics across digital, broadcast, streaming, TV and offline channels. The platform is intended to help teams evaluate how marketing programs work together and identify which touchpoints contribute to conversions.
The product suite includes LeadsRx Attribution™ for cross-channel conversion tracking, LeadsRx Journey™ for customer journey analytics with built-in identity resolution, and LeadsRx Privacy Studio™, a framework that establishes a Data Clean Room and gives IT teams control over data storage, consent and access. Attribution covers digital impressions and clicks, linear TV and broadcast radio exposure, podcast downloads and streams, OTT impressions, and offline events and sales. Journey provides anonymous customer journeys, optional data enrichment with opted-in first-party identities, paths-to-purchase with cost, revenue and lifetime value, and cohort support using demographic data.
LeadsRx is aimed at enterprise marketers, agencies, ecommerce and B2B companies, and media organizations. The site states the platform will no longer be available after October 30, 2026.
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