HockeyStack
B2B revenue data platform unifying marketing, product, and sales data with attribution and
HockeyStack is a B2B revenue data platform that unifies marketing, product, and sales data into a single source of truth for go-to-market teams. It addresses fragmented data and incomplete attribution by connecting touchpoints to pipeline and revenue, covering the buyer journey from first anonymous touch through closed-won.
The platform centers on Atlas, its data foundation that ingests, unifies, and categorizes data from CRM, MAP, ad platforms, website activity, and data warehouses, with identity resolution and a reasoning layer. Core capabilities include multi-touch attribution with multiple switchable models, lift and incrementality reporting, custom no-code reports and dashboards, buyer journeys with cookieless tracking, and two-way data syncing with source systems. Odin, the AI analyst, answers questions in plain language, surfaces automated insights, and provides recommendations. Integrations span CRM (Salesforce, HubSpot), marketing automation (Marketo, Pardot, Customer.io), ABM platforms, ad platforms, and data warehouses (BigQuery, Snowflake, Databricks).
HockeyStack is built for marketing leaders, GTM operations, sales leaders, and revenue teams of varying sizes, with dashboards and templates for executive, PLG, and SDR use cases. It is offered through demo-based access with an enterprise tier; the pricing page lists shared inclusions such as integrations, success-team support, custom data setups, and real-time reporting, without publishing specific plans or prices.
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