Heatmap
Real-time ecommerce analytics and on-site behavior insights tied to revenue
Heatmap is an ecommerce analytics platform that attributes revenue to individual page elements, funnels, journeys and sessions, helping stores identify where money is lost. It analyzes real customer interactions rather than sampled data, covering heatmaps, scrollmaps, journey analysis, funnels, screen recordings, surveys, A/B testing and an attention map that measures reading and hesitation. Web analytics reports revenue per session by page, product and traffic source in real time, with segment filters and no tagging plan required. AI features include page-level and qualitative recommendations, AI summaries of survey responses, and an MCP server for connecting to assistants such as Claude, ChatGPT, Cursor or Codex. A Chrome extension provides a free page scan on any site and opens heatmaps, funnels, recordings and surveys beside the page for subscribers.
Heatmap is aimed at ecommerce brands and agencies. Plans are tiered by annual revenue across Launch, Growth and Scale editions, each with a 14-day free trial, and revenue tracking is capped per tier. Features include unlimited heatmaps, unlimited funnels, revenue-tracked recordings, unlimited surveys, A/B testing integrations, ad platform integrations, CSV exports and forever data retention. MCP/API access and custom onboarding are limited to higher tiers, which also add a private Slack channel, dedicated success manager and CRO strategist reviews. Optional add-ons cover revenue intelligence, data warehouse and CDP integrations, full-service CRO strategy and concierge onboarding; baseline onboarding is free.
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