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HappyOrNot

Real-time customer feedback platform with AI-powered analytics and Smiley feedback kiosks.

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HappyOrNot is a SaaS customer feedback platform that captures microfeedback at the point of service through Smiley terminals, QR/NFC signage, and online channels. It replaces slower survey processes with continuous, in-the-moment responses, then converts them into insights, alerts, and reports that teams can act on across locations.

The platform includes HappyOrNot Analytics with an AI open feedback model, real-time collaboration and alerts, benchmark data, targets, and export options in PDF, Excel, CSV, and PowerPoint. An Open API supports custom applications and connections to business intelligence and customer experience systems, while Zapier links feedback to tools such as Slack, Teams, and Gmail. Single sign-on integrates with Identity and Access Management tools including Microsoft Azure AD, Google, Okta, and AWS SSO. Feedback terminals include Smiley Touch, Smiley Digital, and Smiley Terminal, with a mobile app for Analytics.

HappyOrNot is aimed at businesses in retail, healthcare, and services that want feedback from frontline staff through leadership. It is packaged in three editions: Essentials, Professional, and Managed, with pricing based on a setup fee and an annual subscription tied to the mix of feedback collection points. Unlimited surveys, responses, users, and administrators are included; some features and services carry additional cost.

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