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Foresight

AI-powered market research.

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Foresight is an AI-powered consumer simulation platform that lets teams test pricing, positioning, packaging, campaigns, and new product concepts against target audiences before launch. It replaces traditional fieldwork with synthetic audiences built from demographic, socioeconomic, behavioral, attitudinal, and cultural data, with simulations benchmarked against real-world panels and reported with confidence levels.

The platform covers communication and innovation testing, including Copy Testing, Brand Lift Study, Campaign Tracking, and A/B Creative Testing across TV, digital, and social ads. Personas draw on census and socioeconomic data across 47 countries, with a proprietary consumer database and simulation engine. Enterprise controls include SOC 2 Type II and GDPR compliance, and client data is not used to train models.

Foresight is aimed at marketing, advertising, insights, and research teams. Plans are tailored to research volume and goals, with pricing available by contacting the team; all plans include SOC 2 Type II security and GDPR compliance.

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