Hightouch
Agentic marketing platform built on a composable customer data platform, connecting AI to
Hightouch is an Agentic Marketing Platform (AMP) and Composable Customer Data Platform that connects directly to a customer's data warehouse, marketing channels, and creative systems. It addresses the manual, multi-step process of launching campaigns by using AI agents grounded in brand context and customer data to plan, create, and execute marketing across performance and lifecycle workflows.
The platform includes Lifecycle Studio, Ad Studio, AI Decisioning, Reverse ETL Platform, Hightouch Events, Customer Studio, Real-time Personalization, Identity Resolution, and Match Booster. It syncs data to 300+ destinations across advertising, CRM, email, SMS, analytics, and other categories, with support for custom destinations. Security features include SAML SSO, SCIM, role-based and row-level access controls, audit logs, approval flows, and SOC 2 Type 2 compliance. Hightouch does not store customer data, running queries directly on the warehouse.
Hightouch is designed for enterprise marketing teams working in lifecycle/CRM and performance marketing. Pricing is usage-based and composable, with products available individually or in combination. A free Reverse ETL tier supports up to 2 active syncs with unlimited destinations and seats. Paid plans include unlimited user seats, premium extensions, advanced observability, dedicated support, and custom SLAs.
12 alternatives to Hightouch
Ranked by how well each tool replaces Hightouch: shared features, audience, price and popularity.
- 65 out of 100 match$1,250/mo
All-in-one customer engagement platform for personalized messaging and automated campaigns
Covers 8 of 15 key features.
64 out of 100 match$85/mo- 64 out of 100 matchContact sales
Customer data platform and marketing automation suite with AI-assisted journey building
Covers 4 of 15 key features.
63 out of 100 match—- 63 out of 100 match—
AI personalization platform for customer engagement across email, SMS, web, and ads.
Covers 5 of 15 key features.
62 out of 100 matchContact sales- 62 out of 100 match—
- 61 out of 100 match—
Run B2B campaigns across 12 channels with almost no manual setup.
Covers 4 of 15 key features.
61 out of 100 matchContact salesRetail marketing platform combining shopper, behavior, and product data
Covers 6 of 15 key features.
61 out of 100 match—AI-powered go-to-market orchestration platform for B2B revenue teams
Covers 8 of 15 key features.
61 out of 100 matchContact sales- 61 out of 100 matchContact sales