GoAudience
The decision layer for ecommerce
GoAudience is a marketing intelligence platform for Shopify brands that builds stable personas from purchase behavior and demographic enrichment, then turns them into ranked daily decisions and drafted work across acquisition, retention and margin. It addresses the problem of teams relying on gut feeling or playbooks borrowed from other brands' customers, instead grounding calls in the brand's own buyers and stated goals.
The platform integrates with Shopify, Klaviyo, Meta Ads and TikTok Ads, with demographic enrichment of customers. Capabilities include a brand audit, top opportunities with dollar impact, behavioral segments with Sankey and lifecycle timing, discount sensitivity analysis, persona conversations in first person, Klaviyo flow blueprints, persona-aware audience activation, and lookalike generation for Meta and TikTok. A weekly Monday Brief summarizes customer movement and recommended actions.
GoAudience is aimed at Shopify brands and their operators, with plans sized to revenue read from the connected store. A free plan with no credit card or time limit covers live segments, a sample persona chat, weekly briefs and ongoing brand and email audits. Paid editions include Starter, Boost, Plus and Enterprise, with monthly or annual billing, unlimited team members, and conversation allowances that vary by tier; enrichment is included on all plans.
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