Blueshift
The AI-powered customer engagement platform for B2C marketers.
Blueshift is a customer engagement platform for mid-market B2C and B2B2C marketing teams that combines a built-in customer data platform with cross-channel campaign automation. It unifies behavioral, transactional, and identity data into real-time customer profiles so marketers can build audiences and orchestrate personalized campaigns without engineering support for each campaign.
The platform supports email, SMS and MMS, mobile push, in-app messages, paid media, website personalization, and WhatsApp from a single system, with 100+ native integrations, an Integration Hub with open APIs, and connectors for CRMs, warehouses, and third-party apps. Customer AI is included across plans and operates at three levels: predictive scoring (purchase likelihood, churn risk, engagement), generative content drafting (subject lines, copy, briefs), and agentic AI that executes multi-step tasks such as building journeys, suggesting optimizations, and running AI-generated A/B experiments. Additional capabilities include A/B and holdout testing, predictive optimization, identity resolution, household grouping, SSO, and audit logging.
Blueshift is packaged in Starter, Growth, and Enterprise editions, with modular options to select the CDP, cross-channel marketing hub, or both. Pricing is usage-based on active profiles rather than stored contacts, billed on an annual standard term with monthly or upfront payment options; add-on modules such as SMS, in-app messaging, and advanced analytics carry one-time charges. Support tiers vary by plan, from email support with 24-hour SLAs to 24/7 phone and chat with a dedicated Customer Success Manager.
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