Forrester

Forrester is a market research and consulting company that helps business and technology leaders make strategic decisions through a continuous guidance model combining research, consulting, and live events. It addresses the challenge of turning market data, customer insight, and expert analysis into actionable direction for strategy, growth, and execution.

Its Forrester Decisions service includes analyst guidance sessions, survey data, Forrester Wave evaluations, market landscapes, buyer insights analysis, industry forecasts, research reports, planning guides, strategic models, frameworks, assessments, KPIs and peer benchmarks, execution templates, certification courses, and initiative blueprints. Forrester AI, formerly known as Izola, analyzes reports and data to surface insights and is available within Microsoft Teams. Consulting services cover advisory work, Total Economic Impact studies, and demand generation engagements, while Forrester hosts forums, summits, and conferences.

Forrester Decisions is packaged by role and access level, with options for executives, team leaders, team members, and self-service AI access, some including a set number of analyst inquiry sessions annually. It serves portfolio marketing and product leaders, technology executives, and teams across B2B, consumer, and technology functions.