Customer Alliance
Guest feedback and reputation management platform for hotels.
Customer Alliance is a Berlin-based SaaS platform for hospitality teams that brings guest reviews and surveys into one place, helping hotels capture feedback, respond to guests, and turn that feedback into decisions. It is designed for independent hotels, hotel groups, chains, and hotel management companies, supporting both single properties and multi-property portfolios.
The platform includes Online Review Management for collecting and replying to reviews across major travel platforms, customizable Guest Surveys for structured feedback during and after a stay, an AI Hub that analyzes reviews and surveys to surface recurring issues and satisfaction drivers, and Reports & Analytics for role-ready reporting and benchmarking. It offers two-way integrations with platforms such as Booking.com, Expedia, and HolidayCheck, alongside connections to PMS, CRM, booking engine, and other hospitality systems. An AI Reply assistant supports review responses, and an API is available.
Customer Alliance is packaged around business type and role, with solutions for independent hotels, groups and chains, and management companies, as well as for cluster and regional managers, general managers, and revenue managers. Pricing is available through a demo-based process rather than published plans.
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