Chatfuel
The system that proves which lead became a sale
Chatfuel is a messaging platform for WhatsApp and Instagram that helps businesses and agencies automate lead handling, customer conversations, and sales follow-up. It combines client messaging, booking, follow-ups, and automation in one workspace, with lead qualification, lead scoring and routing, chat-based booking, bulk WhatsApp campaigns, comment replies, and CRM syncing. It is positioned as a System for Automated Leads (SAL), aimed at agencies that sell automation services to clients.
Core capabilities include automatic lead qualification and scoring, routing of hot, warm, and cold leads, WhatsApp meeting booking, bulk campaigns, automatic replies to Instagram post and Reels comments, and WhatsApp-to-CRM synchronization. It supports text, voice, and image messages, works with the Meta Conversions API, and connects to more than 130 CRMs natively, including HubSpot and Salesforce. The platform offers ready-made funnel templates, automated reporting, and an agency management dashboard.
Chatfuel is offered through a Business plan for teams and an Agency S tier for agencies managing multiple client businesses. Both start with a free trial, with usage limits applying. The Agency tier includes bulk pricing, a dedicated account manager, and early access to new features.
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