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CARMA

Media intelligence, actively managed. The choice of senior PR & communications professions

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CARMA is a media intelligence provider for PR and communications professionals, founded in 1984. It combines media monitoring, social listening, PR measurement and research with human analyst expertise, helping teams demonstrate the impact of their work and make informed decisions. Coverage spans online news, print, broadcast and streaming, social platforms, blogs and forums, and LLMs, across 105+ languages.

Products include online, print, social and broadcast media monitoring, newsletters and alerts, executive briefings, reputation measurement, social media analytics, media analysis reports, and consultancy and market research through CARMA Consults, primary research and secondary research. AI features include Noor, a personal AI analyst providing contextual answers, interactive charts, ready-made reports and daily briefings, alongside custom AI and reporting tuned to a client's sector. The platform is available as an app on the App Store and Google Play.

CARMA serves global and local organisations across industries, with a dedicated account team including an Account Director, insights specialists, monitoring specialists and AI workflow experts. Packaging is engagement-based rather than self-serve: clients work with a dedicated team rather than a login, and the pages do not state a free plan, trial or seat-based pricing.

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