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Prowly

Prowly — PR & Media Relations Software

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Prowly, now part of Semrush as the AI PR Toolkit, is a public relations platform that helps professionals find relevant media contacts, create press releases, pitch journalists, and monitor media coverage. It addresses the challenge of managing PR workflows efficiently by combining media research, outreach, and tracking in one tool.

The platform includes an AI-Cited Media Database for identifying top media outlets and building targeted media lists. Its Email Outreach and Analytics feature allows users to draft emails and press releases with AI, send pitches, schedule follow-ups, and track engagement. Media Monitoring provides real-time updates with AI summaries and demographic insights. Strategic Intelligence and Benchmarking offers competitive analysis, share-of-voice tracking, and campaign performance monitoring.

The product is designed for PR professionals, marketers, and businesses seeking to grow their media presence. It is available through a free trial, with paid plans that are likely seat-based or usage-based, though specific pricing details are not provided on the page.

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