Google Analytics
Free website and app analytics from Google
Google Analytics 4 measures traffic, engagement and conversions across sites and apps, integrated with Google Ads.
12 alternatives to Google Analytics
Ranked by how well each tool replaces Google Analytics: shared features, audience, price and popularity.
Simple, privacy-friendly Google Analytics alternative
Covers 6 of 6 key features and is open source.
Open source69 out of 100 match$9/mo- 67 out of 100 match$15/mo
Open-source analytics with full data ownership
Covers 6 of 6 key features and is open source.
Free planOpen source67 out of 100 match$23/moWeb analytics focused on real-time visitor tracking and individual visitor journeys
Covers 4 of 6 key features.
Free plan65 out of 100 match$9/mo- 64 out of 100 matchContact sales
Privacy-first analytics and data activation platform for regulated industries
Covers 3 of 6 key features.
63 out of 100 matchContact salesReal-time website analytics presented as an alternative to Google Analytics, focused on a
Covers 1 of 6 key features.
62 out of 100 matchContact salesReal-time ecommerce analytics and on-site behavior insights tied to revenue
Covers 1 of 6 key features.
61 out of 100 match$199/mo- 61 out of 100 match$249/mo
Open-source, privacy-focused web analytics
Covers 5 of 6 key features and is open source.
Free planOpen source60 out of 100 match$20/mo- 59 out of 100 matchContact sales
European Privacy-First Web Analytics
Covers 3 of 6 key features and is open source.
Free planOpen source59 out of 100 match$10.49/mo