Pulsar
Audience intelligence and social listening platform.
Pulsar is an audience intelligence and social listening platform that brings together social, search, news, web and first-party data to help teams understand how different communities discuss topics. It addresses the challenge of fragmented conversations across an expanding media environment, showing how a brand, message or campaign plays out differently across the communities that make up an audience.
The platform covers sources including TikTok, Pinterest, Instagram, Twitch, online news, print, TV, radio, podcasts, forums, blogs and search, with data from 195 countries and multi-lingual detection of sentiment, topics and emotions. Capabilities include audience segmentation, trend detection and forecasting, sentiment analysis, content performance and audience growth tracking on owned channels, competitor benchmarking, and campaign analytics. It offers tailored modules for marketing (audience insights, creative planning, trend analysis, campaign optimization) and communications (media monitoring, reputation intelligence, narrative detection, PR media planning, impact analysis).
Pulsar is aimed at marketing, communications, creative and strategy teams. It is part of Pulsar Group, alongside Isentia Media Portal, Vuelio and ResponseSource. The Trust Center lists compliance with ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, ISO 9001, Cyber Essentials and Cyber Essentials Plus, GDPR and CCPA, with SSO support, multi-factor authentication and encryption at rest and in transit.
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