Synthesio

Synthesio is an AI-enabled consumer intelligence suite that combines social and search data to help brands understand consumer conversations, attitudes, and emerging trends. It aggregates social, search, review, and behavioral data from a broad ecosystem, including social sources, search platforms, ecommerce ratings and reviews, and client-owned data such as emails, blogs, forums, and survey responses. The platform is designed to turn large volumes of online signals into structured insights for decision-making.

Core capabilities include scalable dashboards for listening, analysis, and reporting; topic modelling with maturity and velocity metrics; vision and semantic AI for image recognition, sentiment, and language analysis; and identification of key influencers, publishers, and audiences. Signals GenAI uses generative AI to surface rising needs, shifting attitudes, and emerging trends, and to generate ideas for innovation and communication. The platform supports use cases across trend and innovation, market and audience understanding, brand and product performance, and reputation and communication monitoring.

Synthesio is offered through self-service dashboard access, expert-supported customized reporting, or a combination of both. It is part of Ipsos and draws on research methodologies alongside machine learning, NLP, and large language models. The pages describe demo access and a range of service options, but do not specify free plans, trials, editions, or pricing models.