Wicked Reports
First-party attribution that ties every order to the click that caused it, with weekly per
Wicked Reports is a marketing attribution platform that connects to shopping carts, CRMs, and ad platforms to tie orders and leads back to the original click. It addresses the problem of modeled, platform-reported data by capturing first-party lead and order data and matching each sale to its source click, ad set, and channel, even when that click occurred weeks or months earlier. Conversions are verified against actual Order IDs rather than generalized or modeled data.
Key capabilities include the Attribution Time Machine for multi-touch attribution, order-level proof, and integrations with Shopify, HubSpot, Klaviyo, Meta, and Google Ads. The platform supports multi-currency tracking, is GDPR and CCPA compliant, and sends verified new-customer events back to ad platforms. AI features include an MCP server for connecting ChatGPT or Claude, a built-in Analyst, and a Wicked Coach. Additional modules cover Signal and Action, with weekly channel recommendations labeled Scale, Chill, or Kill.
Wicked Reports is aimed at digital agencies, media buyers, and brands running paid advertising budgets. Packaging includes a subscription with a guarantee tied to logged decision value, plus demos and a pricing page; specific plan tiers and seat or usage details are not stated on these pages.
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