Brandwatch
The most intelligent social suite
Brandwatch is a Cision company that provides an AI-powered suite for social media management, consumer intelligence, and influencer marketing. Its Iris AI layer helps teams search, analyze, and act on social and media data, distilling large volumes of conversations into insights that support decisions about brands, markets, and audiences.
The suite includes Consumer Intelligence, Search Intelligence, Social Media Management, Influencer Marketing, and Media Intelligence & Insights. Iris AI features Ask Iris for conversational search, quick search, query writing, intelligent dashboards, insight summaries, a writing assistant for social posts and replies, and competitor content analysis. The platform also offers a collaborative content calendar, a unified social inbox, real-time threat alerts, APIs, and integrations.
Brandwatch is aimed at market researchers, marketers, social media managers, analysts, agencies, content marketers, and PR and communications teams across industries including agencies, financial services, media and entertainment, pharma and healthcare, retail, CPG, technology, and education. The company offers plans and a demo process, though specific packaging details are not stated on these pages.
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