Switchy

Switchy is a link engagement platform that addresses the challenge of underperforming shared links by allowing users to shorten, customize, and track them. It solves the problem of limited control over how links appear on social networks and the inability to retarget users who click on those links, while also ensuring compliance with privacy regulations like GDPR and CCPA.

The platform offers link customization, allowing users to edit the title, description, and image of shared posts to improve click-through rates. It includes retargeting pixel integration for platforms such as Facebook, Instagram, X, LinkedIn, Google Ads, Quora, and Pinterest, enabling targeted ad campaigns. Additional features include real-time analytics with metrics like click numbers and referrers, A/B testing, custom domain names, and a privacy opt-in pop-up for compliance.

Switchy is designed for businesses and marketers looking to enhance their link performance and retarget audiences. It is offered on a subscription basis with multiple tiers, each defined by a monthly click limit and number of users, with all plans including unlimited links and pixels. The pricing page lists plans ranging from a Team edition to larger options, with annual billing available at a discount.