Semrush
Platform for brand visibility across search, AI answers, PPC and social channels.
Semrush is a platform for managing and measuring brand visibility across search engines and AI-driven answer tools. It addresses the challenge of ensuring a brand appears not only in traditional search results but also in responses from large language models (LLMs) like ChatGPT, Perplexity, and Gemini, as well as across social media, local listings, and advertising channels.
The platform offers a comprehensive suite of tools organized into several modules. These include keyword research, competitor analysis, backlink analysis, and technical site audits for SEO. For AI visibility, it tracks brand mentions and sentiment in LLM responses and monitors prompts. Other modules cover content creation and optimization, local search management, social media management, advertising insights, and digital PR. The platform integrates with ChatGPT and provides API access for data integration.
Semrush is designed for freelancers, small to large teams, agencies, and enterprise organizations. It offers a free plan with limited access and a seven-day free trial. Paid plans are tiered by the number of projects, keywords tracked, and AI visibility reports, with seat-based pricing for additional users. Enterprise plans provide custom limits, advanced automation, and dedicated support.
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