Moz
SEO software for smarter marketing
Moz is a suite of SEO and digital marketing software that helps businesses research keywords, track rankings, audit websites, manage local listings, and monitor brand visibility in AI-generated search answers. It brings together tools for technical SEO, content optimization, link analysis, competitive research, and local reputation management in one platform.
The suite includes Moz Pro, an all-in-one SEO toolkit with keyword research, link research, technical site audits, rank tracking across 170+ search engines, and AI visibility features that track brand mentions in responses from models such as GPT, Gemini, Google AI Mode, and Perplexity. STAT provides large-scale daily SERP tracking with granular segmentation, competitor intelligence, and reporting integrations including Looker Studio and API access. Moz Local manages business listings, reviews, and social posting across directories. The Moz API offers access to proprietary metrics including Domain Authority, Page Authority, Brand Authority, and Spam Score.
Moz is designed for businesses, agencies, and SEO professionals of varying scale. Moz Pro is offered in Standard, Medium, and Large editions with monthly or yearly billing, plus an entry-level plan for single-site management and an enterprise option. Moz Local starts at a lower monthly rate, while STAT is positioned for high-capacity tracking and is available through a demo request. A free trial is available for Moz Pro.
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